What Is Social Media Branding?
Social media marketing is one of the best ways to attract visitors to your blog …
Facebook, Twitter, LinkedIn, and YouTube are among the hottest platforms in the modern marketer’s toolkit.
To embrace the power of the internet you need to build an online presence …
you need to BRAND YOURSELF.
You want people to recognise YOU, to trust YOU, and to work with YOU.
Using a good tagline that clearly explains what you do and how you can help others, and creating a logo, is a great way to strengthen familiarity through repetition; as it can be added to your website, social media profiles, and email templates/signatures etc.
But how do you make sure the branding you’ve built on your blog translates to all these other platforms?
Social Media Branding Consistency
Here are five tips you can action right now to ensure you’re consistent across the board …
1. Develop a unique look and feel
You always want to ensure that your social profiles are instantly recognizable as your own. Bring the logo, fonts, styles and imagery that define your brand (and your blog) to all of your communication outlets.
Your profile pictures and background images should be eye-catching and refreshed regularly …
there’s really no option for staying stale on social media!
2. Post fresh content regularly
Keep posting unique, engaging content on all of your social media channels by creating a varied publishing schedule and sticking to it. Posting regularly at peak times is extremely important (there are apps that can help pinpoint your audience’s best times), especially on Facebook and Twitter.
Along with sharing your latest blog posts, try posting relevant news, photos, links and interviews you see around the web.
3. Be human to connect with your audience
Blogs and social media outlets are not always the place for a hard sell.
Be natural and have some fun. Create a consistent and well-defined voice that accurately reflects the tone on your blog.
Don’t be afraid to poke fun at yourself! You’ll build a network by continually showing your personality to the world.
4. Engage with your community
Always focus on ways to develop an active online community. Encourage participation by fueling discussions, showcasing stories, and sharing thoughts.
Remember to invite comments, questions, and suggestions from your audience, and be sure to reply to criticism right away. Being transparent will win over your audience.
5. Embrace your ‘pro’ status
Be a top influencer in your industry by continuously sharing awesome content. It doesn’t all have to be original. Repurpose content whenever you can.
Create partnerships with relevant businesses or other bloggers and work on a content sharing strategy together.
Keep blogging and curating content to establish yourself as a thought leader in your industry.
Learn More About Social Media Branding
If you would like to learn more about how to get your Brand Online … click the image below and ask to have a chat
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