How To Setup Your Sales Funnel
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Your online marketing needs to have an effective online marketing sales funnel which takes people from having a problem to purchasing your solution.
Using the Internet to build any business starts with getting people to visit your website, commonly referred to as traffic.
Your website then needs to have a capture facility, hence why these pages are referred to as capture pages, whereby your prospect/customer is asked to exchange their details for whatever it is you are offering.
Then once they have given you their details, and they are on your ‘list’, they start their journey through your sales funnel.
This is How To Setup Your Sales Funnel
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First you must Build your CYBER HOUSE …
1) You need a cyber plot on which to build your cyber house …
this is your website Hosting Service.
There are a number of Hosting Services to choose from … this Host is very popular.
2) You then need to decide what you will call your cyber house …
this is your website Domain Name.
Again there are a number of Domain providers, so shop around for the best price as they change from day to day … I use this one and this one.
3) And finally, what will your cyber house look like …
this is your Website/Webpage.
I highly recommend the use of WordPress to create the website look and feel you desire; most hosting accounts come with the WordPress software, which is simply to use and does not require you to be an expert to use WordPress on your website. WordPress is being used by some of the top businesses in the industry as it has evolved in to a powerful tool with robust features.
WordPress comes with hundreds of free ‘themes’ … these are page templates already setup to enable you to create the look and feel you want within minutes. But there are other themes you can purchase should you so choose, and one that I use for the purposes of producing professional looking capture pages, using templates that have been tried and tested for the purposes of marketing, I use OptimizePress.
Then once you have your Cyber House built …
You need to Grow your Cyber Garden …
The most important asset you can ever develop in business is a list of prospects/customers, as this enables you to build relationships over time, leading to sales/team sign-ups.
When you start to invite people to your cyber house, you can start to sow the seed of interest firstly through the appearance of your cyber house (your website/webpage) and then by getting them to plant themselves in your garden by opting in to your list, you can then continue to water these seeds using email marketing strategies.
There are a number of good email marketing providers, with a few that are regularly recognised for integration in to online systems … and this is the service I use.
You need to setup a series of autoresponder emails, follow-up messages, which will be sent automatically to every person who opts-in to your list.
These emails need to build and nurture a relationship of trust …
so that people feel comfortable in buying from you / working with you.
Once you have all of the above in place, your sales funnel, you can then start to work on getting people to visit your home using various online marketing strategies.
Does Setting Up Your Sales Funnel Sound All To Involved?
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